Mirko Nesurini has worked simultaneously in three continents for a good part of the companies ranked in the global Fortune 500 for the last 15 years. At 30 years old, Time Magazine considered him a leader, and he has been among the younger people to become a part of Visarte and of the Art Directors Club in New York City. He has won worldwide branding and corporate image awards. He inspired and continues to head Work Style, a global thinktank with more than a thousand representatives who work in 35 countries. He has published articles in magazines worldwide and, in the last ten years, five books on branding matters. He loves seals, for their particular courage in throwing themselves into cold water. www.nesurini.com