Lorenzo Rui was born in Vicenza in 1981. He became fond of photography since he was little. At 8 he insisted on having and obtained his first camera. At first Lorenzo took pictures of his friends at parties, on school trips and everything that he wanted to show others with his personal view. Lorenzo continued his science and technology studies, but preferred to enter the working world right after graduating high school, working as a sales rep for a number of big multinationals. During this experience he learnt the logics of business and markets, and started building the foundation for his own business in the complex industry he operates in: commercial photography. In 2009 he left the safety of a steady job to devote himself to photography. Lorenzo has always been fascinated by human relationships and interactions. He often does portraits and successfully conducts personal projects documenting real-life situations, old trades and new generations. Many of the jobs he is assigned reflect this vision of society and clients pick him for this innate aptitude.
www.lorenzorui.com