After the Sociology Degree, in 1977 he got interested in wine and foods and actively participated in the birth of Gambero Rosso. He founded the “Libera e Benemerita Associazione degli Amici del Barolo” which will become later “Arcigola”. He’s the creator of several food and wine events at internatio- nal level, such as “Cheese”, the “Salone del Gusto” of Turin and more recently the manifestation “Terra Madre”, in 2010 at its fourth edition. In 1986 in Bra he founded Slow Food, an international non-profit organization that deals with the protection of the local products and with the spread of the wine and food culture in the World. In 2004, due to one of his initiatives, the University of Gastronomic Sciences was founded, first athenaeum of this kind in the World. In addition to being a journalist, he wrote several books, among which the manifesto of the Slow Food move- ment, “Buono, Pulito e Giusto”. Principi di una nuova gastronomia” and his latest work “Terra Madre. Come non farci mangiare dal cibo”. In 2008 the newspaper The Guardian listed him among the 50 people that “might save the World”.